Jugoso is a bar and restaurant specialized in meats and its methods, based on uruguayan cuisine, located in Minas Gerais. It was created from the idea of bringing just the best ingredients to the meals, making them unique and delicious, keeping the traditions and fame of the uruguayan barbecue.
The Challenge: Jugoso is a brand focused on uruguayan traditions with a contemporanean touch. The objective is bringing to a restaurant the idea of savoring a true barbecue, drinking and chatting with your friends. Our differentiated service, always looking to generate a funny experience to the customers is the main goal of Jugoso. Furthermore, the quality of our meat is an obsession. We want to offer the pleasure of a good meal and the essence of a good uruguayan barbecue.
The Solution: We created a flexible brand system, based on the ox shape, using illustration to bring diversity to our branding. The color palette is reduced and strong, allowing the logo to be applied in various manners. The many forms of logo application, same as the religious metaphors contained in the materials, benefit the identity, making the perfect mix between rustic and modern.
- Agency/Creative: Verka Studio
- Article Title: Branding for Jugoso Bar and Restaurant Specialising in Meats by Verka Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Research, Tone of Voice
- Industry: Food/Beverage
- Keywords: Brand, package, meet, food, bbq, jugoso, design,