Bharat Bistro brings together age-old homely flavours from 7 different regional cuisines of India and presents it in a contemporary style. A style not quite seen before, yet so familiar. Our design language did just that and our branding was inspired by the stories of these Indian kitchens and each of the ingredients that are used.
It brought together the familiarity of everyday ingredients while painting swishes to draw parallels with the gourmet sense of the restaurant, the food and the underlying feeling of newness. The brand palette was our spin on the tri-colour. It aimed to paint the brand in varied and vibrant hues, much like the vast array of flavour notes that Indian cuisine offers!
CREDIT
- Agency/Creative: 78 Design
- Article Title: Branding for Indian Restaurant
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Identity, Brand World, Branding, Research, Tone of Voice
- Industry: Hospitality
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
