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Branding for HUX – Find Your Daily Edge

Branding for HUX – Find Your Daily Edge

HUX- Your daily edge
From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands.
Hux aims to cut through the confusion with a focussed range of scientifically backed products – not only for the iron-pumpers or the fad-food followers, but for ordinary people who just need a little helping hand with the hectic day-to-day.
How do you design a brand for those who want to take care of themselves, without all the fuss?
Positive change becomes permanent when good behaviours become habits. We created a simple design system with a sense of rhythm, expanding out from an infinity symbol at the heart of our wordmark.

We borrowed visual cues from the world of fashion – striking colours, clear space and repeating patterns are the hallmarks of a brand with style and confidence, able to fit seamlessly into your life and your home.

Thanks to our partners for bringing HUX to everyday lives.

CREDIT

  • Agency/Creative: Derek&Eric
  • Article Title: Branding for HUX – Find Your Daily Edge
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Europe, North America, Oceania
  • Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Creative Direction, Packaging Design, Packaging Guidelines
  • Format: Bottle, Box
  • Substrate: Pulp Board
  • Industry: Health Care
  • Keywords: Brand Creation Packaging Design

  • Credits:
    Managing Partner: Jon Gibbs

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