HUX- Your daily edge
From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands.
Hux aims to cut through the confusion with a focussed range of scientifically backed products – not only for the iron-pumpers or the fad-food followers, but for ordinary people who just need a little helping hand with the hectic day-to-day.
How do you design a brand for those who want to take care of themselves, without all the fuss?
Positive change becomes permanent when good behaviours become habits. We created a simple design system with a sense of rhythm, expanding out from an infinity symbol at the heart of our wordmark.
We borrowed visual cues from the world of fashion – striking colours, clear space and repeating patterns are the hallmarks of a brand with style and confidence, able to fit seamlessly into your life and your home.
Thanks to our partners for bringing HUX to everyday lives.
- Agency/Creative: Derek&Eric
- Article Title: Branding for HUX – Find Your Daily Edge
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe, North America, Oceania
- Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Creative Direction, Packaging Design, Packaging Guidelines
- Format: Bottle, Box
- Substrate: Pulp Board
- Industry: Health Care
- Keywords: Brand Creation Packaging Design
Managing Partner: Jon Gibbs