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Branding for Hopen.Co Architect + Interior Design

Branding for Hopen.Co Architect + Interior Design

Hopen.Co is a dynamic fusion of architectural brilliance and interior design ingenuity. As an Architect + Interior Design company, we redefine spaces with a perfect blend of aesthetics, functionality, and innovation. While we excel in architectural and interior design, our prowess extends to construction consultancy, offering a comprehensive suite of services that cater to every facet of your project.

Concept
We apply architectural characteristics to build the brand identity, such as examining external/internal elements, heights, scaffolding, and unique angles/shapes of building structures. This helps clearly express the systematic and sustainable features of constructions, as well as the creative essence of the design company. We also draw inspiration from the concepts of technology and nature to create a harmonious balance between technology and ecology.

Brand Typeface
To fully embody the brand spirit of Hopen.Co, we have independently designed an exclusive typeface named Hopen Sans. This typeface has brought a distinctive language and identity to the brand by integrating architectural elements such as building height, structural shapes, layers of doors, and living spaces into each character.

The characters are designed in the Condensed style, emphasizing the height of closely positioned high-rise buildings. The negative spaces of letters are crafted as squares instead of circles, reminiscent of the structure of door layers within buildings. The inktrap details remind of the dedication and responsibility in the design and construction process of Hopen.Co.

Visualization
Strokeline graphics intricately form a grid reminiscent of cage reinforcement and scaffolds, integrated inside applications like envelopes and shopping bags, subtly alluding to the core strength that contributes to sustainability. The design layout, featuring a robust column grid, evokes welded-wire reinforcement, with visual elements arranged in bottom-up baselines, creating a sense of floors and strong contrast for an architectural aesthetic.

The typography system maintains a clear left-to-right alignment, ensuring a concise and functional structure. Highlighted information is horizontally justified, with vertical bars (|) enhancing the visual narrative by creating a sense of architectural layers for improved message reception. Photos prominently showcase computer-rendered architectural designs, set in central, well-defined surroundings. The green gradient background behind these buildings harmonizes with the brand’s color palette, sparking interest and unity.

CREDIT

  • Agency/Creative: Layơ Lab
  • Article Title: Branding for Hopen.Co Architect + Interior Design
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh City
  • Market Region: Asia, Europe, Global
  • Project Deliverables: Brand Design, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Branding
  • Industry: Construction
  • Keywords: identity, construction, architecture, interior, branding

  • Credits:
    Creative Director: Alex Dang
    Graphic Designer: Nhien Nguyen, Lam Lam, Vinh Nguyen
    Type Designer: Quang Huy
    Photography: Quynh Nguyen
    Account Manager: Hang Nguyen

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