Guglielmo Pepe is a young architect and interior designer who bases his work on a wise knowledge of materials, the intersection of floors and chromatic contrasts and games; he starts from the classic structures and then adds the innovative element. Unlike competitors who present their projects in a “traditional” way, Guglielmo adopts the famous BIM (Building Information Modeling) method, a 3D simulation system that allows projects to be presented through a virtual tour and this guarantees better communication of the project information and allows, thanks to 3D, a greater ability to visualize and imagine real structures, facilitating customers.
Logo creative process: The pictogram has a fairly strong design minimalism; the intersection of the floors was dealt with above all in the lower part of the pictogram where all the construction lines meet (for this reason, the logo was designed in outline), the isometric perspective justifies the 3D, the contrast was obtained through the play of positive and negative space forming the initials of the name and, finally, the breaking element has been inserted in the lower part of the G. The G, in fact, does not continue but stops, creating a void which makes us perceive the rupture. The A for Architect has not been included in the pictogram since the basic idea is to be flexible and not to limit the areas of application in the future.
Corporate: We created the entire coordinated image by taking up the 30 ° cut of the axonometry used for the construction of the logo, creating harmony and coherence between all the design elements. We opted for an ultra-thick black paper with a foil printing technique for printing.
- Agency/Creative: paolo de angelis | design & branding
- Article Title: Branding for Guglielmo Pepe Architetto by paolo de angelis | design & branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Nocera Superiore
- Market Region: Europe
- Project Deliverables: Art Direction, Branding, Logo Design
- Industry: Construction
- Keywords: brand, logo, logo design, branding, architecture, interior design, minimal
designer: Paolo De Angelis