Branding for Freelance Industrial Designer in Mexico

Branding for Freelance Industrial Designer in Mexico

Mimbre Design Studio – EAE Estudio Adan Elizondo

“ Estudio Adan Elizondo or EAE is an interior design firm dedicated to the creation of spaces, objects and furniture. They seek to incorporate the user with its surrounding environment while proposing an enrichment of their day to day. EAE’s branding was created on 2015. The intention of this project was to create a Brand Identity that reflected the aesthetic of the studio; clean and simple design lines with purpose and care. Symmetry was a key factor on the logo creation. The color palette was inspired on materials such as the color of copper and wood. The kraft boxes with the labels were chosen for their easy storage and raw material. The branding was thought of as a companion to the brands objects and designs, to accentuate and elevate but never to overpower.”