We created a minimalistic and exquisite identity for crepe atelier. All the recipes is the creation of the owner and chef Maria Lovkis. Identity in a fun but quite simple way compares a fine beautiful golden crepe to the surface of moon but in a quite indirect way. We wanted the identity to be stylish but not lacking self irony. This comparison reflects the attitude of the team to the product – love and worship of that long beloved meal. Its being a centre of the identity and great image to work with. First corner already works in Moscow.
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CREDIT
- Agency/Creative: Chemistry brands
- Article Title: Branding for Exquisite Crepe Atelier Designed by Chemistry Brands
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Product Architecture, Product Naming, Research, Retail Brand Design, Structural Design, Tone of Voice
- Industry: Retail
- Keywords: brand design, brand identity, horeca design, packaging design, retail design, restaurant branding, brand architecture, storytelling
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
