In Marathi – an Indian language, ‘Eki’ stands for odd, unique, or unity and, ‘Beki’ means even, common, or diversity.
EkiBeki is a hybrid social enterprise that works to preserve the rich craft heritage of India and promote traditional arts and crafts in contemporary forms.
True to its name it brings balance by bringing together things that have traditionally been perceived to be at odds with each other.
Ekibeki also means oneness of interests, sentiments, pursuits among different groups or entities.
We partnered with the clienti to create the new identity for EkiBeki that reflects their story. The identity is based on a playful word mark that blends in Marathi & English script together to create a visual language that reflects two different worlds coming together – creating a visual language that is uniquely EkiBeki.
The typography paired with traditional art from its artisans allowed us to create a distinct
Identity that is able to tell their story to a contemporary audience.
The identity extends from all print collaterals, packaging to a new website that showcases their stories and impact.
The packaging system was redesigned to create a simplified structure that reduces wastage and is flexible enough to accommodate their various product categories.
A comprehensive UI/UX for the brand website was developed that featured an ecommerce section, their case studies, and projects that they have supported. The website also focuses on telling the larger story and purpose of the brand.
- Agency/Creative: Roy Studio
- Article Title: Branding for EkiBeki, a Hybrid Social Enterprise that Works to Preserve Craft Heritage of India
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Goa
- Market Region: Asia
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Interaction Design, Packaging Design, Web Design
- Industry: Retail
- Keywords: india, craft tradition, reviving craft practise,
Design Director: Saurav Roy
Design Associate: Smita
Type Design: Shirin Johari