• Project

  • Region

  • Industry

Branding for Dogga Expert Pet Happiness by Mang Sánchez Studio

Branding for Dogga Expert Pet Happiness by Mang Sánchez Studio

Dogga is a passionate, animal-loving team committed to redefining the pet care experience. With a strong focus on quality, care, and innovation, they offer an array of grooming and wellness services that set them apart in the industry. Their mission is to enhance the lives of pets and their owners by providing exceptional grooming, premium boutique products, and top-tier nutritional solutions.

Services Offered
⟶ Natural Gourmet Food: Specially curated food options that prioritize health and taste, ensuring pets receive the nourishment they deserve.
⟶ Premium Boutique & Accessories: A carefully selected range of stylish and functional accessories for pets, combining aesthetics with practicality.
⟶ Pet Grooming Salon: Professional grooming services delivered with care, leaving pets not only looking great but also feeling their best.

Core Values
Dogga is built on a foundation of empathy, professionalism, and expertise. They strive to create a unique environment where pets feel safe and loved, and owners can trust they are receiving the highest level of care. Their dedication to exceptional service caters to discerning clients who seek the very best for their furry companions.

Brand Concept
At the heart of Dogga’s brand identity is the focus on pet well-being. Inspired by the emotional expressions of dogs and cats, particularly their ears—an indicator of mood and communication—the logo subtly integrates this unique feature. The two G’s in “Dogga” are transformed into ear-like shapes, symbolizing attentiveness and happiness, which align perfectly with the brand’s mission. This detail also serves as the brand’s signature symbol, conveying care, joy, and trust at a glance.

Project Details
Dogga approached Estudio Con C with the vision of creating a brand that combines functionality with emotional appeal. The project included:

Visual Identity: A modern, clean design that reflects the brand’s premium quality.
Art Direction: Consistent storytelling across all brand touchpoints.
Stationery System: Sophisticated designs for business essentials.
Social Media Visuals: Engaging content that communicates the brand’s core values.
Corporate Signage: Functional yet visually striking, ensuring easy recognition.

The Result
The new identity perfectly encapsulates Dogga’s dedication to elevating pet care. By blending empathy and expertise, the brand now stands as a benchmark in the pet wellness industry, offering not just services, but a lifestyle tailored to the happiness of pets and their owners.

 

CREDIT

  • Agency/Creative: Mang Sánchez Studio
  • Article Title: Branding for Dogga Expert Pet Happiness by Mang Sánchez Studio
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Valencia
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Branding, Graphic Design
  • Industry: Professional Services
  • Keywords: Pet Grooming Visual Identity Graphic Design Lettering Custom Type

  • Credits:
    Graphic designer: Mang Sánchez

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
6
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
6
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
6
Good
Vote
1
Bad
Vote
0