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Branding for Coffee House Concept

Branding for Coffee House Concept

Canape agency, Tetiana Kizim – Beans & Brews

“The names of the characters compose the name of the coffee house — Beans and Brews. In order to personalize the name and create a living image, signs were developed — a dachshund Beans and a bird Brews. Their images have become part of the logo. The concept of the coffee house is “people for people” — hospitable, with delicious coffee, tea and desserts. This affected the choice of the characters themselves. We wanted to show that every person who comes to the coffee house is an individual, with his own character. This contrast was embodied in the graphics and mood of the constituent signs — in the image of the dachshund, smooth forms and bends predominate, and the bird is perceived as an active spot. Also, the contrast is present in their sizes.In the coffee house, the guest can choose for himself a drink that matches his mood — a soft cappuccino or a strong espresso.A contrasting combination of pink and green colors was chosen, which became fundamental in the interior.”

CREDIT

  • Agency/Creative: Canape agency
  • Article Title: Branding for Coffee House Concept
  • Project Type: Packaging
  • Agency/Creative Country: Ukraine
  • Format: Cup, Sachet
  • Substrate: Pulp Paper
  • Industry: Food/Beverage

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