The challenge
When you want to taste the flavor of Greece, you need exceptional packaging that makes a ‘tasty difference’…
That’s what we had to create for The Daily Greek brand (artisan bakery stores), through a creative concept that could convey the Greek origins of the brand, and merge the magic of tradition with the magic of design.
Our work
Paying homage to the Greek heritage, influenced by the
well-known Greek color palette of white and blue shades, and enchanted by the power of the simplicity of all geometrical forms, we used harmonious lines and shapes to create eye-catching patterns that make a striking visual statement.
These were our guiding stars that set the course towards a design that would be infused with the flavors of Greece, and could turn consumers into adventurous travelers in the land
of Greek traditions and recipes!
CREDIT
- Agency/Creative: A.S. Antonia Skaraki
- Article Title: Branding for Coffee and Pastry Store The Daily Greek
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming, Retail Brand Design, Tone of Voice
- Format: Bottle, Box, Cup, Jar, Wrap
- Substrate: Glass, Glass Bottle, Glass Jar, Plastic
