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Branding for Clear Spirit Made from White Muscat of Alexandra Grapes

Branding for Clear Spirit Made from White Muscat of Alexandra Grapes

Love Mondays Branding – Tierra Alta

That’s the Spirit!
Tierra Alta wanted to launch a limited edition blend of Singani – a clear spirit made from white Muscat of Alexandra grapes. Their products have won numerous gold medals across the globe including USA and France. The Mendoza family alone include 5 generations of master distillers and are world renowned for the quality of their grapes – grown and nurtured from vines established in the region fro over 500 years!

We created Wari which is the Quichua name for the Vicuna (Lama), a native animal of Bolivia. The Incas believed the Vicuna to be the reincarnation of a beautiful maiden, who received a coat of pure gold once she consented to the advances of an old king.

The brand sits at at the heart of our beautifully crafted illustration. A perfect amalgamation of both the Vicuna and grape vines. The gold/copper colour adds a premium feel and the tall bottle structure lends itself well to the elegant neck of the Vicuna.

CREDIT

  • Agency/Creative: Love Mondays Branding
  • Article Title: Branding for Clear Spirit Made from White Muscat of Alexandra Grapes
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Glass

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