Client: New cafe offering fast-food mostly done from chicken and eggs.
Challenge: The design of logo, corporate identity, printed goods, branded elements and also the interior branding.
Solution: The symbol represents the chicken which is constructed from simple geometrical objects. The chicken is the main character that communicates with the audience, including advertising and social media communications. The pattern is made of the same simple shapes. Basically, this constructor that can be used to create a variety of forms and patterns, as well as single pieces can be bright accents for any purpose.
CREDIT
- Agency/Creative: Brandon Archibald
- Article Title: Branding for Chicken Cafe
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Guidelines, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Tone of Voice
- Industry: Food/Beverage
- Keywords: Branding, Identity, Logo, Packaging Design, Restaurant
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
