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Branding for Casa Maráh Simple Living Created by Zuncho Studio

Branding for Casa Maráh Simple Living Created by Zuncho Studio

We are a design studio founded in Mérida, Mexico in 2012, focused on the creation of brands. We believe that brands are like people, that each one has its own personality that distinguishes them from others, that is why we are passionate about finding their DNA.

Currently our headquarters are in Puebla, Mexico, and in Seville, Spain. We enjoy working with clients from different countries, and meeting incredibly talented people through branding. Our projects range from personal branding, corporate branding, cafes and restaurants, and much more.

We are very happy to share with you our most recent branding project: Casa Maráh. Simple Living is the essence of Casa Maráh. A brand that was born with the marketer Lissie Piña, designed for those people who seek harmony in the places they inhabit, a line of products for the home that is distinguished by its design and functionality.

Casa Maráh expresses a minimalist and natural graphic style, which connects with its values. The main brand is based on balance and elegance. For the icon, we kept the subtlety, adding geometric elements that express order and symmetry.

Based on decorative plants we create a series of textures, coupled with linear graphics, that refer us to the design of objects, giving a broader possibility of brand communication, which is linked through simplicity.

We also took care of the packaging design, taking care of the smallest details so that everything followed the design line. Natural materials, using the least possible resources to generate the least waste at this stage. The packaging is one of our favorite parts, since it involves the reaction of customers to receive that product. We take care that it is something special, and that it reflects the brand experience.

The process of creating a brand, for us is always unique. To highlight the vision of the people behind, is one of our most important goals as a branding studio. For the creation of this project, we shared a close connection with the creator, defining her audience and what she wanted to achieve.

 

 

CREDIT

  • Agency/Creative: Zuncho Studio
  • Article Title: Branding for Casa Maráh Simple Living Created by Zuncho Studio
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Spain
  • Market Region: North America
  • Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Tone of Voice
  • Industry: Public Utility
  • Keywords: branding, photography, design, homedecor, brandidentity

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