Branding for Bay Hotel Singapore

Branding for Bay Hotel Singapore

NEIGHBOR – Bay Hotel Brand Identity

Bay Hotel Singapore is a boutique hotel that emphasises simplicity, functionality and modern comforts. The hotel’s architecture is characterised by a raw, concrete framework that is juxtaposed distinctively against a verdant forest backdrop.The hotel’s framework inspires its range of communications, especially its bathroom amenities which mimic slabs of concrete that are imprinted with images of the boxes’ contents. This simple design element crosses language barriers, eliminating the need to name the contents within. Eco-friendly, cost-effective and charmingly witting, this range of amenities sets the hotel apart from others.

CREDIT

  • Design Agency: NEIGHBOR
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding for Bay Hotel Singapore
  • Brand / Project Name: Bay Hotel Brand Identity
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand World, Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System
  • Product Category: Promotional
  • Industry Category: Hospitality

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