Baristas, based in Egypt, has more than 100 branches and was established in 1998. Baristas is the Nation’s Favourite coffee shop and the largest and fastest growing coffee shop chain in the Middle East. A place helped people to get a pure taste. From strength to strength the brothers opened their first Costa Coffee shop in Egypt. It was in this innovative shop that the brothers became the first coffee providers in Cairo to serve Espresso and crafted Cappuccino in porcelain cups so that customers could experience coffee at its best. Soon shops started opening up across prestigious locations in Egypt, becoming destinations for fashionable.
Baristas is a new coffeeshop, the coffeeshop is a sophisticated organic concept, working with natural and authentic ingredients, and bringing the pure taste of beans into every cup, the new blends with excite all visitors, with its exquisite tastes. Products: Coffee more than 15 blends and single-origin premium coffees. Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced Coffee, Cold Brew, Nitro, Frappuccino coffee cappuccinos, cafe lattes.
In early 2017, after two years of construction, we opened our doors to a brand-new state-of-the-art roastery in Basildon, Essex. The roastery is one of the biggest roasteries in Europe and allows us to produce 45,000 tonnes of coffee a year, quadrupling our coffee roasting capacity compared to our previous home in Lambeth.
I designed the place logo and identity. starting from the simplicity of the logo and expressing the place with the utmost simplicity and beauty, and then the visual identity of the place, who also enjoyed the calm and distinctive colours of the place. I created a brand identity with a vintage and minimal approach for Baristas co. The inspiration for the project was the nature; the freshness, the deep aroma, and authentic flavours. We have utilised forest green, and worked around an elegant approach to finalize the branding. It is a vintage, simple and minimal branding.
- Agency/Creative: Gaber Studio
- Article Title: Branding for Baristas Coffee Shop Chain in the Middle East
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Rebranding, Research
- Industry: Food/Beverage
- Keywords: GRAPHIC DESIGN-VISUAL IDENTITY-COFFEE-COFFEE SHOP