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Branding for Azuliverde Created by Rojitas

Branding for Azuliverde Created by Rojitas

Creative Concept
Future is Natural. Projected in a natural, artistic and dynamic future. We think of a natural, artistic and dynamic world, perceiving architecture as a realistic and organic photograph, where our ideas are born through our natural creativity. We see the future as natural because we are optimistic and we adhere to a philosophy hand in hand with the environment.

Design Values
Natural: We show our passion for the environment and nature, its textures and patterns that make it unique. Dynamism: Our rational means of communicating our services and dynamism with which we develop each project.

Aspirational
We adhere to the aspirational, the illusion of our consumer for a unique, memorable and artistic project. We put our portfolio and experience in graphics

Visual Narrative
The graphic construction of our logo is inspired by the concept “The power of two”, focused on nature and its essence, the symbolism of two compounds that are capable of forming a team and artistic projects.
The centralization of the concept begins with the i as a bridge between two worlds, it is the origin of all processes. In terms of design, we present a 100% typographic concept, with circular lines as a base, we capture a balance between the modern and dynamic, a concept with a lot of movement. Being 100% typographic, it is a font created from scratch, with curves and lines that represent the entire concept.

Colour Palette
The colour palette is 100% natural, organic and abstract, they are tones from nature, the leaves, the trees and the organisms constitute that artistic and natural concept that blue-green represents.

CREDIT

  • Agency/Creative: Rojitas
  • Article Title: Branding for Azuliverde Created by Rojitas
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Costa Rica
  • Agency/Creative City: ROJITAS_Estudio
  • Market Region: North America
  • Project Deliverables: Animation, Art Direction, Brand Creation
  • Industry: Construction
  • Keywords: Arquitectura

  • Credits:
    Creativo visual: Andres Rojas

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