Branding for an International DJ Competition
Max Amato – Goldie Awards Brand Identity
Goldie Awards is a new type of competition for both DJs and producers, created by legendary DJ A-Trak, and presented by Adidas Originals, Fool’s Gold and TMWRK. Contestants from around the world participate in a battle-style showdown, with high profile judges including Mark Ronson, Just Blaze, Craze, and El-P crowning a winner in both categories. The annual competition just finished it’s second year. I created the branding for the inaugural year while at Doubleday & Cartwright, and have evolved the branding and creative direction independently in the years since.
CREDIT
- Design Agency: Max Amato
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Branding for an International DJ Competition
- Brand / Project Name: Goldie Awards Brand Identity
- Project Type: Corporate Brand Creation
- Strategic Deliverables: Corporate Brand World
- Design Deliverables: Corporate Graphic Design, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Guidelines
- Location: United States America
- Market Country: United States America
- Market Region: North America
- Product Category: Promotional
- Industry Category: Entertainment
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
