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Branding for an International DJ Competition

Branding for an International DJ Competition

Max Amato – Goldie Awards Brand Identity

Goldie Awards is a new type of competition for both DJs and producers, created by legendary DJ A-Trak, and presented by Adidas Originals, Fool’s Gold and TMWRK. Contestants from around the world participate in a battle-style showdown, with high profile judges including Mark Ronson, Just Blaze, Craze, and El-P crowning a winner in both categories. The annual competition just finished it’s second year. I created the branding for the inaugural year while at Doubleday & Cartwright, and have evolved the branding and creative direction independently in the years since.

CREDIT

  • Agency/Creative: Max Amato
  • Article Title: Branding for an International DJ Competition
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Project Deliverables: Clothing/Uniforms, Digital Animation, Digital Application, Digital Website, Print Ad Campaign, Social Media
  • Industry: Entertainment

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