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Branding For A Small-Scale Midwifes Practice In Amsterdam

Branding For A Small-Scale Midwifes Practice In Amsterdam

studio and – Verloskundigen Oosterpark

Verloskundigen Oosterpark is a small-scale midwifes practice in Amsterdam, located near a park called Oosterpark. The practice just got renamed and needed a completely new identity that fits their values and character: down-to-earth, friendly & involved, accessible to everyone and contemporary (providing up-to-date care).The new logo icon makes a reference to the park’s nature via the leaves. The leaves swaddle the baby, portraying the care these midwifes provide. The colour palette was also inspired by the colours in the park and create a sense of calm, nature and positivity.The logo icon is also used to create a pattern; a fun reference to the huge number of babies the practice has delivered since it started 35+ years ago. The pattern is used on various stationary and on the linnen tote bag for their pregnant clients.I designed a new (responsive) site, in line with the new look and feel: fresh, down-to-earth, friendly & involved, inviting and contemporary. The site is packed with info for people expecting a baby and contains beautiful photo’s that really brings the work of these midwifes’ to live.

CREDIT

  • Design Agency: studio and
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Branding For A Small-Scale Midwifes Practice In Amsterdam
  • Brand / Project Name: Verloskundigen Oosterpark: a new brand identity
  • External Design Credits: beautiful photo’s on the website bring the work of these midwifes’ to live. Photography for the website by https://www.barensenberken.nl
  • Production Credits: Stationery printing by drukbedrijf.nl
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Strategy
  • Design Deliverables: Corporate Brand Identity
  • Location: Netherlands
  • Market Country: Netherlands
  • Market Region: Europ
  • Product Category: Health & Beauty
  • Extra: Service Brand Deliverables: Digital Website, Print Stationery, Signage Exterior
  • Industry Category: Health Care

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