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Branding for a Sauditas Taquería in Chihuahua MEX

Branding for a Sauditas Taquería in Chihuahua MEX

Mano Negra Studio – Sauditas Taquería

The graphic identity for Sauditas was designed, a place implemented in a container, reused and re designed to give it a commercial use. The taqueria specializes in serving Arabic tacos, kebab and various beverages. In collaboration with a firm of architects from Chihuahua, the expected result was achieved.
Development: The logo graphics coexist in a Middle Eastern atmosphere; figures, strokes, colors, contrasts, Arabic calligraphy, everything, in a parallel and harmonic structure within this container. The letter “S” is the main brand that encompasses the concept and name of the taquería.

CREDIT

  • Design Agency: Mano Negra Studio
  • Organisation/Project Type: Freelance Commercial, Published
  • Article Title: Branding for a Sauditas Taquería in Chihuahua MEX
  • Brand / Project Name: Sauditas Taquería
  • External Design Credits: Art and design: Studio Mano Negra Art Direction: Anibal Pharrell
  • Production Credits: Branding photo: Isrrael Rodríguez-Chávez / @estampidafilms Photos: Wordwood themes, Radovan, Christine Siracusa and Yong Chuan
  • Project Type: Consumer Brand Creation
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: Central America
  • Product Category: Fast Food
  • Consumer Packaging Format: Bag, Box
  • Industry Category: Food/Beverage

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