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Branding for a New Education Ngo Edumus

Branding for a New Education Ngo Edumus

Edumus is a program that brings working professionals back to school – one school, one grade and one subject at a time. On one hand, Edumus helps schools that struggle with finding professional teachers, and on the other hand, brings real-world experience and new perspectives to the traditional education system. The project is piloting in 2019 in Estonia, and aims to expand to other countries in the next few years.

As Edumus brings together many different stakeholders – school personnel, educational institutions, working professionals – the branding and advertising collaterals had to reflect the reliability and trustworthiness of the program but at the same time look fresh and fun to attract young professionals.

The visual identity and distinctive icons are easily adaptable for use in a variety of applications relevant to the NGO, from print materials to social media posts. Inspired by the colors of familiar school objects and doodles, Edumus’ branding is a mix of nostalgic memories and fun.

CREDIT

  • Agency/Creative: Daniil Golubev
  • Article Title: Branding for a New Education Ngo Edumus
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Estonia
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Branding, Illustration
  • Industry: Education
  • Keywords: Education, NGO, entrepreneurship, school, students, branding

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