This branding project aimed to create a strong brand story, identity, and communication collaterals for Sweet Sensations, a home bakery specializing in personalized cakes and desserts in Shimla, India. The primary goal was to establish a strong brand story, define a unique brand identity, and develop effective communication strategies to connect with the target audience.The project started by delving into the bakery’s history, values, and vision. Through extensive research and discussions with the bakery owner, we identified key elements that set the brand apart. The brand story revolved around celebrating the joy of creating personalized edible art that brings smiles to people’s faces on their special occasions. The focus was on using high-quality ingredients, attention to detail, and the passion for baking to craft delicious and visually stunning treats. Next, I developed a cohesive brand identity that resonated with the brand story. The brand tagline, ‘ a box full of stories’ was selected to evoke nostalgia and the emotional connection people have when they get something personalised made for their loved ones that gets delivered to them in a box. The color palette comprised warm, inviting tones like pastel pinks and soft creams, reflecting a sense of warmth and indulgence. The chosen typography balanced a playful yet sophisticated style, emphasizing the bakery’s commitment to both creativity and professionalism.The project delivered branding assets to maintain a consistent brand image. Sweet Sensations is now well-equipped to attract customers and build a loyal following.