EM BÉ ƠI is a brand dedicated to babies from 1 to 4 years old, with the desire of not only dressing them beautifully but also providing them an enjoyable experience in terms of having a sense of aesthetics, personal style, and independence.
To ensure the comfort of the baby in every movement, the EM BÉ ƠI team pays attention to and prioritizes the choice of materials, meticulously sewing each stitch. They aim to not only make the baby comfortable during playtime but also accompany them even while they are asleep.
EM BÉ ƠI hopes that all our babies are loved, cared for, and cherished.
EM BÉ ƠI doesn’t just stop at offering safe, durable, and fashionable products. The brand wants us to remember that everyone was once a baby when we gaze upon our little ones. It is from this realization that the gentle waves of pure emotions and childhood memories are awakened in our hearts. These precious recollections become a wellspring of energy, filling us with love and tenderness. This will be a tremendous source of energy that nourishes and enriches the love we have for our little ones.
With this heartfelt desire in mind, the EM BÉ ƠI logo draws inspiration from the image of a paper boat, carrying the cherished memories of countless generation’s childhoods. This emblem is combined with free-flowing, luminous handwritten typography, creating a cohesive representation that truly captures the essence of the brand.
Moving on to the Key Visual system, EM BÉ ƠI aims to create a visual system that evoke strong emotions and memories of their target customers. Additionally, they want to establish their brand’s recognition in the baby products industry.
The main highlight is the vibrant and colorful drawings made with crayons, depicting objects and phenomena from an innocent and adorable perspective. Additionally, the Key Visual system of EM BÉ ƠI needs to achieve a harmonious combination of various elements, including:
– Color palette: gentle, fresh, warm, with a touch of nostalgia.
– Typography: relaxed, gentle, and comfortable.
– Layout: free-flowing, clear, with high contrast.
– Product images: appropriately oriented, coherent, reflecting the brand’s personality.
- Agency/Creative: Cillgold
- Article Title: Branding Design for Em Bé Ơi by Cillgold
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Branding, Creative Direction, Illustration, Logo Design, Packaging Design
- Industry: Fashion
- Keywords: fashion, kids, colorful,