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Branding Concept for the Dikobrass Brass Band Parade

Branding Concept for the Dikobrass Brass Band Parade

Brass bands are not always strict and classical. Brass band or “walking band” always
holiday, carnival and unrestrained fun. Energy and emotions! That’s what attracts in this kind of musical art. A brass band is a combination of youth and experience, as well as musical experience and skill. It is these components that make it possible to choose such a rhythm and style of play that will be understandable and interesting not only for young people, but also for the older generation. This is exactly the case when music itself is a holiday for everyone, regardless of age and social status.

Instruments are hot, people too — a sound and heat wave is emitted! Brass bands are not just musicians, they are a whole creative team. Conductors, flutists, trumpeters, horn players, trombonists, and many others work in the orchestra. The orchestra is a team of like-minded people that unites people united by one common idea. Only professionals play at the Dikobrass brass band parade.

The name consists of the Russian word Diko (wildly) and the English word BRASS — two words to describe this parade. Dikobrass is one of the most popular and beloved music festivals in the world. Musicians play in the streets and squares, in parks and on stage. This festival is popular due to its energy and temperament.
It was created for people who walk the streets and squares. At the same time, he may be outside the city, but people still go and go after him. On Dikibrass you can hear live performances from bands that play for every taste – from jazz and classical to rock and funk. At the same time, the music that sounds at this festival is always different and always modern. It is different from what you might hear at other festivals. Dikobrass has its own special atmosphere.

CREDIT

  • Agency/Creative: Elisey Delidis
  • Article Title: Branding Concept for the Dikobrass Brass Band Parade
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Art Direction, Graphic Design
  • Industry: Entertainment
  • Keywords: Festival, Music, Identity, Student Project

  • Credits:
    Curator:: Leonid Slavin
    Designer: Elisey Delidis

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