Disfigure is a brand in permanent test, its concepts are based on the current youthful moment of society which constantly faces behavioral changes. His idea was born almost 10 years ago during a college project where the main objective was just to study new possibilities in design for the clothing and fashion segment.
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-1.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-2.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-3.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-4.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-5.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-6.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-7.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-8.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-9.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-10.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-11.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-13.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-14.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-15.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-16.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/09/disfigure-12.jpg)
CREDIT
- Agency/Creative: Lucas Matheus
- Article Title: Branding Concept for Disfigure Clothing by Lucas Matheus
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Research
- Industry: Fashion
- Keywords: blackletter, bold, fashion, clothing, modern
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation