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Branding and Website for Spectrum by Embacy

Branding and Website for Spectrum by Embacy

Spectrum is a cross-chain and cross-platform DeFi ecosystem. It allows for quicker and cheaper transactions and has cross-chain liquidity and interoperability out of the box. It’s a layer that unites blockchain.

Spectrum is an umbrella brand comprising Spectrum.Network, Spectrum.Finance and Spectrum.Labs.

Three core values help to better understand the unique character of the brand, they are decentralization first, orientation to users’ success, and transparency and open source.

Users describe Spectrum as “the driving force behind decentralization”. This makes the brand tech-forward, progressive, energetic, honest, confident and sleek.

The product features inspired Embacy to create a visual style. At the heart of it is a prismatic glow beam passing through the glass plates. It’s a metaphor. The glass plates are blockchain networks, and the light going through them unites previously separate layers of blockchain. This metaphor represents the limitless possibilities of crypto with Spectrum.Finance.

Gradients with different blending modes and colors are used to create glowing plates. All three types of gradients are combined in one plate but on a different scale.

The full version of the new logo developed by Embacy is represented by a combination of graphic and typographic parts. It is used in media and on web pages for branding materials. Sub brands logos are designed based on the main logo with the addition of a dot and the branch name.

The graphic part of the sign is a composition of the brand’s corporate symbol – a plate. Plates arranged in perspective form the composition of the sign. The graphic sign of the logo can be used as an avatar for social networks and branding materials.

CREDIT

  • Agency/Creative: Embacy
  • Article Title: Branding and Website for Spectrum by Embacy
  • Organisation/Entity: Agency
  • Project Type: Digital
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: Yerevan
  • Market Region: Global
  • Project Deliverables: 3D Design, 3D Motion, Art Direction, Brand Identity, Graphic Design, Logo Design, User Experience, User Interaction, Web Design
  • Industry: Financial
  • Keywords: Web Design, Branding, Logotype, Crypto, Blockchain, Gradient, Abstract

  • Credits:
    Producer: Asya Iljushechkina
    Producer: Olga Usynina
    Project Manager: Daniel Shklyar
    Brand Designer: Anna Koval
    Brand Designer: Katya Demeshko
    Brand Designer: Nikita Gudkov
    Web Designer: Natalia Tokarenko
    Web Designer: Lera Matsueva
    3D Generalist: Ivan Mukhortov
    Production: Sasha Korshenyuk
    Production: Masha Roshka

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