Wild Rabbit. is the latest branding and website design project by Chídr, a young creative agency. Chídr specialises in the strategic (re)positioning and envisioning of brand identities, aligning brand values and messages with audience expectations to craft identities that inspire trust and emotional connections.

Wild Rabbit. is an apparel label and buyer store featuring an online e-commerce platform as well as physical stores. The brand offers casual and sporty clothing and shoes, catering to fashion shoppers with a penchant for sports and street styles.

Chídr envisioned Wild Rabbit. as a brand exuding confidence and empowerment. This vision materialises through a unique blend of sporty, retro, and hipster styles, enhanced by vibrant colours and recognisable typography that resonate with the brand’s spirit. The rabbit logo, depicted in a vigilant, ready-to-jump pose, encapsulates the brand’s ethos of racing and competition.

In designing Wild Rabbit.’s website, Chídr placed a strong emphasis on bold typographical forms and innovative layouts. This approach aims to create a fresh and funky expression and browsing experience, setting it apart from typical e-commerce websites that often rely heavily on large-scale images. Instead, Chídr prioritises cultural connections through a communication-first strategy, ensuring that the brand’s voice and personality shine through every page.

The result is a visually striking and culturally resonant online presence that not only facilitates shopping but also fosters a deeper connection between Wild Rabbit. and its audience. Through strategic design and thoughtful branding, Chídr has successfully positioned Wild Rabbit. as a trendsetting and influential player in the apparel market, reflecting a brand that is ready to leap forward in the competitive fashion industry.