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Branding and Structural Packaging Design for Premium Farm-To-Table Mail Order Dog Food Company

Branding and Structural Packaging Design for Premium Farm-To-Table Mail Order Dog Food Company

Emily Brown, Reithna Chhoeum, Emily Opie, Michaela Keck – Chef Chow

“Chef Chow was created as an award-winning student design. It is a premium farm-to-table mail order dog food company. The design aesthetic is inspired by classic vintage engravings that communicate tradition and reliability, combined with whimsical juxtapositions to add a modern, playful twist. The goal was to communicate refined elegance and ease catered to the pampered pet. The boxes are constructed of corrugate B flute and folding carton for stability and  durability when shipping.”

CREDIT

  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Branding and Structural Packaging Design for Premium Farm-To-Table Mail Order Dog Food Company
  • Brand / Project Name: Chef Chow
  • Project Type: None of the Above
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Pets & Animals
  • Consumer Packaging Format: Bag, Bowl, Box, Sleeve
  • Consumer Substrate / Material: Metal, Pulp Carton, Pulp Paper

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