Emily Brown, Reithna Chhoeum, Emily Opie, Michaela Keck – Chef Chow
“Chef Chow was created as an award-winning student design. It is a premium farm-to-table mail order dog food company. The design aesthetic is inspired by classic vintage engravings that communicate tradition and reliability, combined with whimsical juxtapositions to add a modern, playful twist. The goal was to communicate refined elegance and ease catered to the pampered pet. The boxes are constructed of corrugate B flute and folding carton for stability and durability when shipping.”
CREDIT
- Article Title: Branding and Structural Packaging Design for Premium Farm-To-Table Mail Order Dog Food Company
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bag, Bowl, Box, Sleeve
- Substrate: Metal, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
