After 27 years, the Huesca brand Capazo, dedicated to the sale of jelly beans, snacks, nuts, etc., needed a change of image to get back in touch with its target audience. A more current, fresher, closer, more modern image. This change of image was also carried out in one of its main stores and, little by little, it will be established in the rest of the stores in the capital of Alto Aragon
CREDIT
- Agency/Creative: igloo
- Article Title: Branding and Retail Design Created for Lamines Capazo by igloo
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Brand Rejuvenation, Brand World, Branding, Graphic Design, Retail Brand Design
- Industry: Retail
- Keywords: Candies, identity, shop, jelly beans, snacks, restyling, graphic design, retail design, branding, interior design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
