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Branding and Retail Design Created for Lamines Capazo by igloo

Branding and Retail Design Created for Lamines Capazo by igloo

After 27 years, the Huesca brand Capazo, dedicated to the sale of jelly beans, snacks, nuts, etc., needed a change of image to get back in touch with its target audience. A more current, fresher, closer, more modern image. This change of image was also carried out in one of its main stores and, little by little, it will be established in the rest of the stores in the capital of Alto Aragon

CREDIT

  • Design Agency: igloo
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding and Retail Design Created for Lamines Capazo by igloo
  • Brand / Project Name: Lamines Capazo
  • External Design Credits: Creative Director: Eric Novo; Art Director, Designer and Photographer: Paola Coiduras
  • Strategic Deliverables: Brand World
  • Design Deliverables: Brand Identity, Branding, Brand Redesign, Graphic Design, Brand Rejuvenation, Retail Brand Design
  • Service Brand Application: Retail Design, Spatial Interior
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Project Keywords: Candies, identity, shop, jelly beans, snacks, restyling, graphic design, retail design, branding, interior design
  • Industry Category: Retail

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