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Branding and Packaging Redesign for a Protein Ice Cream Brand

Branding and Packaging Redesign for a Protein Ice Cream Brand

Branding and packaging redesign for a premium healthy ice cream brand that claims to be healthy yet tasty. Specially designed for the health conscious audience (20years -40years). Whey Protein ice cream with no added sugar, high protein & low calorie. Packaging that attracts the Millennials. Should be fun, bright yet young.

CREDIT

  • Design Agency: Urvi Jaidka
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Branding and Packaging Redesign for a Protein Ice Cream Brand
  • Brand / Project Name: Get-A-Whey Ice Cream Packaging Design
  • Strategic Deliverables: Brand Architecture, Research / Insight, Product Architecture
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Redesign, Graphic Design, Brand Guidelines, Rebranding
  • Location: India
  • Market Country: India
  • Market Region: Asia
  • Product Category: Dairy
  • Consumer Packaging Format: Bucket
  • Consumer Substrate / Material: Plastic

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