Branding and packaging redesign for a premium healthy ice cream brand that claims to be healthy yet tasty. Specially designed for the health conscious audience (20years -40years). Whey Protein ice cream with no added sugar, high protein & low calorie. Packaging that attracts the Millennials. Should be fun, bright yet young.
CREDIT
- Agency/Creative: Urvi Jaidka
- Article Title: Branding and Packaging Redesign for a Protein Ice Cream Brand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Packaging Design, Product Architecture, Rebranding, Research
- Format: Bucket
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
