Vision Marketing – Amphic Poseidon design
This design was inspired by sculptures created of the Greek god Poseidon, after deciding on which sculpture to use it was necessary to experiment different color tones and textures. A Duotone was used in Adobe Photoshop on the sculpture image, giving it a bright red and cool toned blue. The font used for the wine bottle branding was Baron Neue, it provided a basic yet unique font design to the branding identity. The additional packaging design for the wine wrapping paper and shopping bag also included Poseidon, with the use of a circular trident design and his image on the bag.