Tubb Atelier is a natural skincare brand that specializes in aromatherapy-based products. The company’s commitment to using only high-quality, natural ingredients and its focus on wellness and self-care inspired our team to create a new brand identity and visual language that would reflect the company’s values and appeal to its target audience.
Based on our research and analysis, we developed a new brand identity that was designed to capture the essence of Tubb Atelier’s mission and values. We created a new logo and visual language that combined natural, earthy tones with clean, modern typography to create a look and feel that was both fresh and timeless.
The logo emblem was designed to incorporate flower branches and a protected glass, which symbolizes the natural and protective properties of Tubb Atelier’s skincare products.
To complement the new brand identity, we also developed a comprehensive set of brand guidelines that outlined the key messaging and visual elements that would be used across all of Tubb Atelier’s marketing materials. These guidelines included everything from tone of voice and messaging to color palette and typography, ensuring that all of the brand’s touchpoints were consistent and aligned with the new brand identity.
In addition to the new brand identity, we also developed minimal and natural packaging designs that reflected Tubb Atelier’s commitment to using high-quality, natural ingredients. The packaging designs were simple and elegant, with a focus on natural materials.
CREDIT
- Agency/Creative: White Studio
- Article Title: Branding and Packaging for Tubb Atelier
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: White Studio
- Market Region: Europe
- Project Deliverables: Art Direction, Branding, Packaging Design, Packaging Guidelines
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Health Care
- Keywords: skincare, aromatherapy, natural, beauty
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Credits:
Photographer: Betül Çetin | Studio Beigec
Model: Ezgi Çetinkaya