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Branding and Packaging for the Ofrenda Specialty Coffee

Branding and Packaging for the Ofrenda Specialty Coffee

NEV – Ofrenda Café

 Ofrenda is a brand that pays tribute in its entirety to coffee, its origin and respect for the land. That is why the conception and development of branding was done considering every detail from naming to packaging.Based on the aguada technique I made 3 illustrations with coffee, representing the deities that reflect the mix of cultures in Villa Rica and that protect the land: LA PACHAMAMA (Andean Colonists), NERTHUS (European Settlers) and MELLAÑOYEN (Natives) Amazonian).It was a long time job but it was worth 100%.

CREDIT

  • Agency/Creative: NEV
  • Article Title: Branding and Packaging for the Ofrenda Specialty Coffee
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Peru
  • Market Region: South America
  • Format: Box, Pouch
  • Substrate: Pulp Carton

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