OneSkin maximizes human potential on a cellular level – branding and packaging for a company at the forefront of longevity research.
Although their first product is a topical supplement, OneSkin doesn’t consider itself a skincare company. Instead we helped the four female PhD founders position the company as a leading longevity platform – providing access to pioneering product and scientific research that will help maximize human potential.
The goal was to create brand identity and packaging that felt uniquely scientific, defying skincare category norms. While the brand can look like a glimpse into the future, the design also needs to feel rooted in codes that people can intuitively connect with. The logo is inspired by the symbolism of life. From ancient greek iconography to scientific cellular mitosis, the logo borrows from the past, as it looks to the future. Hidden in the counter of the O is an hourglass. The sand inside defying gravity as the product helps you defy time itself.
The packaging confidently celebrates the logo which embodies the idea of cellular replication – the core mechanism that defines living things. The simple and clean forms of the industrial design mimics lab and computer equipment, celebrating the science behind this amazing product.
” Slate has been a great strategic and creative partner – thoughtful, surprising, and a joy to work with. They were able to capture our ideas and feelings and translate them into a visual identity that we feel perfectly represents who we are and our vision for the future.” – Carolina Reiss, CEO
- Agency/Creative: Slate
- Article Title: Branding and Packaging for OneSkin Designed by Slate
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Francisco
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Mark, Brand Strategy, Packaging Design
- Industry: Health Care
- Keywords: Skincare
Creative Director: Brian Steele