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Branding and Packaging for Even Keel

Branding and Packaging for Even Keel

En Tsao – Even Keel

An artisanal studio/store in Brooklyn, Even Keel infuses Eastern Roots with Western Herbs to handcraft a vegan bath & body line with a principal focus on the earth’s natural clays, oils and botanicals.Even Keel uses color from their natural ingredients to their advantage and the brand’s color palette was created to complement their unconventional all-natural color spectrum. The brand believes in “Form” meeting “Function”, where the product isn’t just created with visual aesthetics in mind, but also in its beneficial function as a wellness and beauty line that centers around traditional methods of sun-infused botanical oils with a herbalism background.The entire line is also small-batched in the studio and constantly evolving according to seasonal botanicals; As such, it was important that the packaging line was versatile and created in mind for convenient (and cost-efficient) product changes. As a conscientious line, the goal was also to make all packaging compostable/ recyclable.

CREDIT

  • Design Agency: En Tsao
  • Organisation/Project Type: In-house, Published Commercial Design
  • Article Title: Branding and Packaging for Even Keel
  • Brand / Project Name: Even Keel
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Box, Case, Jar, Tin
  • Consumer Substrate / Material: Ceramic, Glass, Metal, Pulp Paper

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