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Branding and Packaging for Dairy Free Oatgurt

Branding and Packaging for Dairy Free Oatgurt

Wink – Hälsa Oatgurt™

Hälsa is a plant-based, dairy-free yogurt made with organic Scandinavian whole grain oats, live cultures, prebiotics with organic berries and fruits. Hälsa, which is Swedish for health, is the maker of America’s first Oatgurt. The product is completely free and clean of all chemicals.

We kept this in mind while creating the branding. The design is visually bright and playful. The logo is a radiating sun—a symbol of the outdoors. Colored caps provide flavor cues on each bottle, where watercolor, hand-drawn illustrations, and typography reinforce the playful nature of Hälsa.

Lifestyle photography of children playing outside, running around, and foraging for a healthy snack ties back into the flavors—fruits and berries—that are great sources of antioxidants found in Hälsa’s oatgurt.”

CREDIT

  • Design Agency: Wink
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Branding and Packaging for Dairy Free Oatgurt
  • Brand / Project Name: Hälsa Oatgurt™
  • External Design Credits: Creative Director and Designer Scott Thares
    Designer Tim Cronin
    Designer and Illustrator Jenny Moran
  • Project Type: Consumer Brand Creation
  • Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic

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