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Branding and Packaging for Canapé Tin Foods

Branding and Packaging for Canapé Tin Foods

Firstrein – Canned beans Canapé

The company Continental Grains commissioned Firstrein to develop a commercial brand that helps introduce its products to the Ecuadorian market. The naming is defined as Canapé which means bite. In the product image, very harmonious flat colors were used with the product and readable typographies. An image of each type of grain was used in a bamboo bold. We want to transmit the idea of a healthy and traditional food but in a canned presentation.”

 

CREDIT

  • Agency/Creative: Firstrein
  • Article Title: Branding and Packaging for Canapé Tin Foods
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Ecuador
  • Market Region: Central America
  • Format: Tin
  • Substrate: Metal
  • Industry: Food/Beverage

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