For the conscious tea lover. Zoetic teas are organic certified, meaning no chemicals, pesticides or other nasties. As tea goes unwashed during production, it’s super important that your tea is clean and green. As tea goes unwashed during production, it’s important that your tea is clean and green. The Fairtrade certification ensures all workers that pick and pack the tea have decent working conditions. The sustainability goes beyond the tea itself, Zoetic’s packaging and tea bags are either recyclable or compostable.
Each design displays a unique character (and animal) illustrated by Stacy Gougoulis, inspired by the unique essence of each tea blend. Blends include English Breakfast, Earl Grey, Chai, Peppermint, Chamomile, Green + Lemongrass & Ginger.
English Breakfast will have you savouring the energising blend. There’s no obstacle too great, no challenge too difficult. Earl Grey is for the dreamers. Let the distinct floral aroma and citrus be the air under your wings as you float away. Chai’s spicey goodness is a majestic melody right on your taste buds and soothes like a warm fire. Take a sip of Peppermint and the herbal brew will hit with a minty freshness. Let your hair out and enjoy the long and vibrant aftertaste. Feel your aura expand and your mind elevate as you sip on the soothing, floral cup of Chamomile. Your body is a glorious temple, so detoxify, relax, and uplift, by filling up with the gorgeous Green Tea. Let the Lemongrass and the to add some kick to your day. The fantastically fragrant and invigorating blend will have you jumping for glory.
Each batch of Zoetic is carefully selected, before being blended to perfection. Now all that’s left is for you to enjoy that perfect brew, just the way you like it. Stockists include McDonald’s Australia, Woolworths, Officeworks and IGA Supermarkets.
- Agency/Creative: Jo Cutri Studio
- Article Title: Branding and Packaging Design for Zoetic Organic Teas
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Fitzroy
- Market Region: Global
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Redesign, Branding, Logo Design, Packaging Design
- Format: Box
- Substrate: Pulp Board
- Industry: Food/Beverage
- Keywords: branding, logo, brand identity, packaging, packaging design, brand design, art direction
Art Director + Graphic Designer: Jo Cutri Studio
Illustrator: Stacy Gougoulis