The Wala Coffee packaging series features a bold, modern aesthetic with vibrant, matte-finish bags in colors like teal, coral, mustard, and forest green. Each bag is cleanly designed with a dark blue label showcasing geometric grid lines, concise typography, and a minimalist silhouette of a goat, adding a playful yet premium touch. The cohesive color palette and structured layout convey both approachability and high quality, aligning with a youthful, lifestyle-oriented brand image.
Wala Coffee – Awaken the Extraordinary.
Wala Coffee is more than just a beverage – it’s a tribute to heritage, a celebration of culture, and a journey through generations. Born in the heart of the UAE, our brand is deeply rooted in the tradition of coffee farming, where our story began on humble, family-owned farms. There, each coffee bean was nurtured with care, grown with respect for the land, and harvested with love by hands that understood the soul of coffee.
Our legacy is built on a deep, personal connection to the craft. Today, we continue that tradition by sourcing only the finest beans from around the world and roasting them in small, deliberate batches. This hands-on approach ensures that every cup of Wala Coffee delivers a rich, complex flavor profile – a sensory experience defined by its aroma, depth, and unmistakable character.
But Wala Coffee is more than a product. It’s a promise. A commitment to quality, authenticity, and the extraordinary. From the elegant simplicity of our packaging to the bold warmth of our brews, every element is designed to evoke emotion, spark memory, and awaken the senses.
Every sip tells a story – of passion, perseverance, and purpose.
Wala Coffee – From our family to your cup. Because ordinary was never an option.










CREDIT
- Agency/Creative: Sergio Laskin Agency
- Article Title: Branding and Packaging Design for UAE-Based Brand: Wala Coffee by Sergio Laskin Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: New York
- Market Region: Middle East
- Project Deliverables: Branding, Logo Design, Packaging Design
- Format: Bag, Box, Pouch
- Industry: Food/Beverage
- Keywords: Coffee, Specialty coffee, middle east, UAE, Dubai
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Credits:
Art director / Designer: Sergio Laskin