Branding and Packaging Design for The Muff Liquor Companys Potato Based Gin

Branding and Packaging Design for The Muff Liquor Companys Potato Based Gin

Backbar Studios – The Muff Liquor Gin

Branding and packaging design for The Muff Liquor Company’s potato-based Gin. Muff is a small village in County Donegal, Ireland. The brand was inspired by a local farmer, Philip McClenaghan and his old style methods of concocting unusual potato-based spirits in the back shed of his flourishing potato farm in the early 20th century. The tone of voice is classic, historical but with a fresh twist. A modern take on a classic Generation.

CREDIT

  • Agency/Creative: Backbar Studios
  • Article Title: Branding and Packaging Design for The Muff Liquor Companys Potato Based Gin
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Ireland
  • Market Region: Multiple Regions
  • Format: Bottle
  • Substrate: Glass

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