Backbar Studios – The Muff Liquor Gin
Branding and packaging design for The Muff Liquor Company’s potato-based Gin. Muff is a small village in County Donegal, Ireland. The brand was inspired by a local farmer, Philip McClenaghan and his old style methods of concocting unusual potato-based spirits in the back shed of his flourishing potato farm in the early 20th century. The tone of voice is classic, historical but with a fresh twist. A modern take on a classic Generation.
CREDIT
- Agency/Creative: Backbar Studios
- Article Title: Branding and Packaging Design for The Muff Liquor Companys Potato Based Gin
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Ireland
- Market Region: Multiple Regions
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
