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Branding and Packaging Design for Tales of Blood by The BrandHouse

Branding and Packaging Design for Tales of Blood by The BrandHouse

Tales of Blood is a new Red Dry Wine made of the Greek variety of the famous Cabernet Sauvignon grape variety by Winery Monsieur Nicolas.

Tales of Blood is a brand that has noble heritage by blood. Seeks to offer an experience that only in tales you can find. This brand introduces the Greek version of the French Cabernet Sauvignon variety – the king of red grapes.

The product addresses to wine lovers all over the world who enjoy their wine at restaurants, wine bars and bars or buy it from wine cellars to consume it at home with friends.

The objective was to create a new brand for the single varietal red dry wine of Winery Monsieur Nicolas by G. Karamitros, made of the top French variety of Cabernet Sauvignon, which is cultivated in the vineyards of the winery in Thessaly, Central Greece.

The bright red wine color and the French origin of the variety, brought to mind romantic tales from another era – tales of fatal ladies locked in medieval towers, spending their hours embroidering and waiting for their knight. Tales of love and war. Tales of tears and blood…

Bright Red as Blood…
A painting on a label can take you back in time and place, travel you in a story full of secrets… Tales of Blood. Starring a beautiful woman of the past century who embroiders with her tender, thin hands while she is thinking of her beloved knight. Suddenly the needle pierces her rosy finger… A drop of blood flows. Its color is the same as our wine…

The storytelling is completed by using illustrations of medieval tableware such as a bowl with red grapes and a glass of wine in all other means of communication.

The concept and the way that it was implemented on packaging resulted in an atmospheric, vivid and theatrical outcome that creates emotions and thus great impact to the consumer.
The last and most memorable detail, that was created following the traditional method of wax bottling, is the “drop of blood”; that flows from the top down to the neck of the bottle.

The brand was welcomed with enthusiasm by the audience and gain exceptional reviews for its unexpected packaging design and storytelling.

CREDIT

  • Agency/Creative: The BrandHouse
  • Article Title: Branding and Packaging Design for Tales of Blood by The BrandHouse
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Illustration, Packaging Design, Photography, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle

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