Runail is one of the most recognisable Russian brands in the beauty industry. The company develops its own production in Russia, uses safe raw materials and develops unique products, the quality of which meets all the requirements of common international standards. Runail closely follows the trends in the beauty industry and tries to immediately respond to new interesting solutions in order to continue to please and surprise customers. The company manages to maintain an acceptable price level and successfully compete in the basic and middle segments. The company’s catalog includes 5000 items of professional products, including: materials for modeling and design of nails, for eyelash extensions, hand and foot care products, equipment and tools.
Runail has requested to develop a recognizable corporate identity without changing the logo. At that time, the company did not have a single corporate identity, each division used its own visual materials and even different versions of the logo.
A circle inspired by the shape of a nail, a bottle, a jar, a dot, or an entire planet was chosen as the main element! The round shape echoes the soft shapes of the letters in the logo. The circle can be blurred or sharp, filled with a pattern or filled with a gradient, be in the center of the creative or in the form of a sector.
The Runail logo became the basis of the company’s corporate identity. The variety of patterns constructed from lines symbolises the wide range of Runail products. It is allowed to use both one pattern per media, and several.
The cheerful colors convey the friendly character of the brand. Despite the variety of the palette, the colors are well combined and do not go into flashy shades.
The packaging of the products is presented on monophonic bright backgrounds from the brand range and other bright shades. As in other media, there is a round branded element on the packaging. In total, there are 5 patterns for each category of products: eyelashes, nails, creams, equipment and materials.
- Agency/Creative: nOne
- Article Title: Branding and Packaging Design for Runail Beauty Brand Developed by None
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Identity System, Packaging Design, Rebranding
- Industry: Fashion
- Keywords: cosmetic beauty branding brand