Melted Element is a premium boutique candle producer located in the USA. While their products are made of 100% natural soy wax and hand-made, their scents are inspired by different locations worldwide. They have a total of nine scents and each one of them has different city names, such as Tokyo, Bali, Dubai, Marrakech, etc. All of their scents are available in two different sizes; 6oz and 11oz. While their 6oz candles are poured in an aluminum tin and called “travel size”, their 11oz candles are poured in premium glass jars with two color options: black and white.
We deliver branding strategy and design service that also includes packaging design and production. We redesign their bold branding image with a contemporary look and feel. From their tone&voice to their unique slogan, ” Hand-poured”, we help them in every stage includes brand positioning. Thanks to the multi-purpose graphic system, we created for them, all of their products and packaging work in perfect harmony. The main purpose of the rebranding and repositioning was to aim at upscale consumers and position the brand in the luxury segment.
As part of our Packaging Design and Production service, we handle all the packaging manufacturing and production with our business partners in Turkey. From prototyping to shipping, we take care of all the stages of production.
– By evoking memories from Melted Element’s destination soy candles, you can experience that destination vicariously through the aroma of each proprietary fragrance blend.
- Agency/Creative: vve.design
- Article Title: Branding and Packaging Design for Premium Candle Company
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milan
- Market Region: Europe, North America
- Project Deliverables: 3D Modelling, Brand Identity, Brand Redesign, Brand Strategy, Brand Tone of Voice, Creative Direction, Graphic Design, Label Design, Logo Design, Packaging Design, Packaging Guidelines, Rebranding
- Format: Box, Can
- Substrate: Pulp Carton
- Industry: Retail
- Keywords: candle, packaging, minimal, contemporary, branding, geometric, monochrome, label, rebranding, melted element, luxury, premium, velvele, vve
Creative Director: Cagil Aygen