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Branding and Packaging Design for Pandoo

Branding and Packaging Design for Pandoo

Pointbleu Design – Pandoo

Pandoo was born to bring a qualitative hygienic paper to Middle-East and the NorthAfrican markets. Its promise is to bring a soft gentle touch in every use thanks to itpremium raw materials and its innovative Triplex technology. To represent this benefit, we created a soft universe where a Panda was our muse. To define its super fluffy shape and flurry fur, we worked from illustrations and a 3D panda allowingPandoo to pose in a Hammack or hugging a paper roll. The softness and quality of ourbrand is also highlighted with a delicate green emerald silky texture, combined withfine copper areas.

CREDIT

  • Design Agency: Pointbleu Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding and Packaging Design for Pandoo
  • Brand / Project Name: Pandoo’s new image creation by Pointbleu Design
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Spain
  • Market Country: Morocco
  • Market Region: Africa
  • Product Category: Household
  • Consumer Packaging Format: Wrap
  • Consumer Substrate / Material: Plastic

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