Backbar Studios – Mór Pineapple Gin
Branding and Packaging design for Mór Irish Gin Pineapple Edition. At the heart of the brand is Tullamore. It serves as the inspiration for the design of the label. The unique wrap-around label was inspired by the Grand Canal which bends and weaves its way through Ireland and on whose mercurial banks Tullamore flourished. Mór is very much a product of its surroundings and we wanted the label to evoke this. The idea was to keep the style consistent across the two products (Wild Berry & Pineapple) despite their difference in flavour and design. However, more vibrant details within the Pineapple Gins design changed from the Wild Berry to tie in with the tropical origins of the product. At the same time, it was in keeping with the “adventure into the wild theme.