Branding and Packaging Design for Morning Poo by Long&Short

Branding and Packaging Design for Morning Poo by Long&Short

Morning poo is a health functional food brand that takes care of modern people’s concerns. As the brand name suggests, Morning poo specialises in constipation products, and it became the beginning of the brand to easily bring up concerns that were only intended to be hidden. So when planning a design, except for the difficulties and complications, It made it easy for consumers to see this brand and product. As soon as consumers saw the products and brands, they remembered smiling first. This is because I thought that the problem was solved through disclosure without hiding it. Client’s wish is to enjoy taking care of his mind’s worries beyond just his body’s worries.

In the process, I thought the most about how to visually reveal wit and attributes and how to express the brand’s color. Questions continued to find the middle point in metaphors and intuition, and there were many attempts to find a better green color. Therefore, it casually showed motifs that could be reminiscent of defecation itself, and tried to reveal morning poo with strong cognitive tone manners. The graphics expressed in the package look more effective as static and dynamic elements are contrasted. In terms of color, black plays its role. Of course, it contains graphic identity and clear awareness optimized for the online market that our company pursues. All elements that show the product, such as color, graphics, and objects, are playing their respectively. And Morning Poo had a plan to run character marketing together in the future, so he had to match the mood with it.

CREDIT

  • Agency/Creative: Long&Short
  • Article Title: Branding and Packaging Design for Morning Poo by Long&Short
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: South Korea
  • Agency/Creative City: Seoul
  • Market Region: Asia
  • Project Deliverables: Art Direction, Brand Identity, Packaging Design
  • Format: Box, Sachet
  • Substrate: Pulp Board
  • Industry: Health Care
  • Keywords: packaging, geometric graphic, constipation, healtcare

  • Credits:
    Creative Director: Joohyung Yun
    Designer: Sohyeon Kim

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