Sydney Brand Agency, Percept, update the branding and packaging design for Suntory’s Mocopan Coffee in Australia, including a refresh of their brand mark and roll out to their various packaging formats.

The Challenge
One of Australia’s original urban coffee roasters under the Suntory Coffee umbrella, Mocopan, approached Sydney brand agency, Percept, Brand Design with a problem in mind that they needed to be resolved. They’re in an extremely competitive industry flooded with new specialty coffee brands of all different shapes and sizes. One of their fears of being in this industry is having the Mocopan brand appearing dated and losing its presence in what is a very dynamic industry.

Sydney brand agency, Percept, were required to refresh the Mocopan Coffee brand while considering its history. Brand agency, Percept, explored a distinctive colour palette that will ensure relevance and visibility of its branding and packaging design within the context of today’s exciting and lively cafe culture.

The Solution
With this challenge in mind, Percept – Brand Agency took this opportunity to bring out the best of Mocopan’s coffee.

The brand has been refreshed using a retro-themed colour palette, paired together with 70’s style typography to create a vintage yet timeless aesthetic. The packaging design was totally refreshed by brand agency, Percept, and it now appeals and connects with today’s brand savvy coffee enthusiast.

The new Mocopan brand was rolled out to different variations of packaging design, including; coffee cups, coffee labels and pouches with various flavour SKUs.