Due to the founders’ love for vintage coffee houses, we have created a logo with a vintage look with modern traces. The font of the primary logo is bold and timeless, whereas its alternate logo has a fancy and soft cursive font. For multiple usage purposes, we came up with two submark logos.
For the color palette, we selected soft pastel colors with dark blue as a highlight of the brand identity. At the same time, dark blue calls for professionalism and trustworthiness as an association with the brand.
As most of the coffee houses sell their own coffee packages, we have also created packaging designs for the Las Habitas. For each coffee type, we specifically illustrated the most famous highlights of the country where these coffee beans come from. We designed the bottles of fresh juice they make.
We have also designed a menu and other small details that are needed for the coffee store.
- Agency/Creative: MarkaWorks
- Article Title: Branding and Packaging Design for Las Habitas Coffee Co.
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Antalya
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Tone of Voice, Branding, GIF Animation, Pattern Design, Product Design
- Industry: Food/Beverage
- Keywords: Coffee, Coffee shop, Natural juice
Creative Director: Mustafa Akulker